The business landscape in Nigeria is volatile. This might seem like a hindrance to business growth but here at Dais Ltd, we pitch out tents on the side of the sunshine and see this volatility as an opportunity to spur demand through constantly evolving to not just meet changes in demand but also dictate the pace and form of demand. Simply put, marketing management is the business function that controls the level and composition of demand in the market thus ensuring that changes in demand are anticipated and prepared for. It deals with creating and regulating the demand and providing goods to customers for which they are willing to pay a price worth their value.
At Dais Ltd, we identify, plan, organize, control and implement marketing policies, programs, tactics and strategies designed to create and satisfy the demand for the firms’ product offerings or services as a means of generating an acceptable profit.”
Apart from managing the market for the Dais Ltd products and services, we also provide managerial marketing support to our farmer partners.
The opportunities for mutual growth and synergy between DAIS ltd and our farmers are limitless. Continuous practice in the areas of personal selling, advertising, social media tools, sales promotion and distribution will enable them and us upscale productivity and output.